Hong Kong is recognized as the 10th largest trading economy in the world, with a population of approximately 7.54 million. The local currency is the Hong Kong dollar, which is pegged to the US dollar. The city boasts a GDP of HK$2,981.6 billion and a workforce numbering 3.8 million.
Hong Kong is officially bilingual, with Chinese (Cantonese) and English serving as the primary languages. English is prevalent in government, legal, professional, and business sectors, with many professionals fluent in Cantonese, English, and Putonghua. Approximately 88.2% of the population speak Cantonese as their primary language. This linguistic diversity means any PR program in Hong Kong must accommodate both languages in outreach campaigns to be effective.
Public relations in Hong Kong is a mature sector with a thriving private sector presence that plays an integral role in shaping perceptions of Hong Kong locally and globally.
Professional retainer fees typically range from US$3,000 to US$15,000 monthly. These rates are approximate and may vary based on current exchange rates and specific services offered. For additional expenses, always check if there is an agency markup for third-party expenses, and whether translations are included or charged extra. Check the details!
Eight Public Relations is a PR agency in Hong Kong that offers tailored, innovative strategies to enhance client reputations, drive growth opportunities, and establish brands. Our services include public relations, media relations, analyst relations, compelling content creation, press release distribution and leveraging our global B2B network.
We were a supporting partner for the Wiki Finance Expo in Hong Kong and have showcased our commitment to innovation at FinTech Week and ReThink.
- Media relations are based on mutually beneficial interactions between journalists, editors, and public relations specialists. Their purpose is to communicate a client’s relevant and newsworthy message in a suitable media outlet — press, TV, radio, and the Internet.
- Social Media management is managing a client’s online presence on platforms such as LinkedIn, Twitter, Facebook, Instagram or YouTube. This service starts with a consistent strategy preparation to, later on, create and publish appropriate and eye-catching content on the aforementioned platforms.
- Content writing is producing marketing content such as blog posts, press releases, webpages or whitepapers to reach the targeted audience. It aims to increase traffic to a client’s website and to fulfill certain marketing objectives.
- Event presence is an opportunity to showcase a client to the general public and/or prospects and expand their network. It also includes inviting key media workers and thus aims to increment the client’s visibility in media.
- Market research is often useful to prepare a brand to enter a given market. In such a case it consists of a thorough analysis of the presence of the brand and its competitors, as well as their presence in the media and social networks. Research — e.g. surveys — can also be commissioned to a research agency to obtain valuable content that can attract the attention of the press and the client’s target audience.
- Media training aims to guide a client on how to interact with media. It improves their communication skills and provides them with tools to deliver an effective and credible message helping to get more media coverage.
- Reputation management is shaping positive public perception and opinion about a client. It consists in an active and regular monitoring of client’s mentions, mainly online, and reacting to them.
- Crisis management starts with creating a plan and strategy in case an unexpected PR crisis arises. Its goal is to minimise the impact of negative publicity and media mentions, as well as to reduce the potential damage the crisis may cause to the client.
