We have a proven track record of end-to-end management for national and international events.
Enterie is a global Public Relations agency which has helped many clients expand to new markets, in great deal of cases using our expertise in event PR. In our work we use a mix of traditional and digital PR, as well as earned, owned and paid media to build the right reputation of your event. We also support your company presence on external events. While we have the skills to manage different types of events, our international touch and the ability to communicate on different markets simultaneously, is our added value.
The event industry overall
The event industry is a dynamic and multifaceted sector that encompasses a wide range of events, from local press conferences to large-scale international industry events. Due to the emergence of innovative technology and then the pandemic, the event industry has undergone significant changes, with hybrid and virtual events leading to a shift in the way events are organized and attended. Their growing popularity are some of the key factors driving the growth of the industry.
What is PR for events?
PR plays a crucial role in the success of any event. It is responsible for managing the communication between an organization and its target audience, media, and stakeholders. We, at Enterie, help establish and maintain relationships with media, ensuring that events are well-received and achieve their goals and objectives.
The importance of event PR in every step of event planning cannot be overstated—it helps create brand awareness, attract potential attendees and/or customers, and foster positive media attention. By leveraging local publications for PR, event organizers can effectively target their community and reach potential attendees contributing to the overall success of the event.
Event Public Relations can involve various activities, such as media relations, content marketing, social media, digital advertising, thought leadership, and even public affairs.
Media relations
Relations based on mutually beneficial interactions between journalists or influencers and public relations specialists. Their purpose is to communicate a client’s relevant and newsworthy message in a suitable media outlet — press, TV, radio, and the Internet — through different tools, such as press releases, interviews, and media mentions.
Thought leadership
This is a way of demonstrating the expertise of a company C-level and other employees, to build their credibility in their field by sharing their insights, opinions and perspectives on relevant topics. Thought leadership can help build trust and influence the stakeholders, and position a leader in a given industry, especially in B2B PR.
Events
Presence during the events is an opportunity to showcase a client to the general public and/or prospects and expand their network. It also includes inviting key media workers and thus aims to increment the client’s visibility in media.
Content writing
It is crucial to strategically produce marketing content such as blog posts, press releases, webpages or whitepapers to reach the targeted audience. It aims to increase traffic to a client’s website and to fulfil certain marketing objectives.
Social Media
Managing a client’s online presence on platforms such as LinkedIn, Twitter, Facebook, Instagram, TikTok or YouTube. This service starts with a consistent strategy preparation to, later on, create and publish appropriate and eye-catching content on the aforementioned platforms.
Market research
It is often useful to prepare a brand to enter a given market. In such a case it consists of a thorough analysis of the presence of the brand and its competitors, as well as their presence in the media and social networks. Research — e.g. surveys — can also be commissioned to a research agency to obtain valuable content that can attract the attention of the press and the client’s target audience.
Media training
Coaching that aims to guide a client on how to interact with media. It improves their communication skills and provides them with tools to deliver an effective and credible, country-specific message, helping to get more media coverage.
Reputation management
Shaping positive public perception and opinion about a client. It consists of an active and regular monitoring of client’s mentions, mainly online, and reacting to them.
Crisis management
It starts with creating a plan and strategy in case an unexpected PR crisis arises. Its goal is to minimise the impact of negative publicity and media mentions, as well as to reduce the potential damage the crisis may cause to the client.
SEO PR
Search Engine Optimization boosts a company’s web page’s search rankings via on-page optimization and external activities such as acquiring backlinks, online mentions etc.
