We work for FinTech and the financial sector.
Enterie is a global Public Relations agency which has helped many financial technology clients meet their communication goals. We use a mix of traditional and digital PR, as well as earned, owned and paid media to build the right reputation in this extremely competitive sector. We are the authors of Global FinTech Map. Technology drives us and we are passionate about our FinTech clients.
The FinTech industry overall
The fintech industry is growing rapidly and has a significant impact on the global economy and society. According to some estimates, the fintech industry size is expected to hit $1.5 trillion by 2030. It holds a 2% share of the $12.5 trillion in global financial services revenue, and is estimated to grow up to 7% by 2030 (Boston Consulting Group.) Globally, FinTech attracted $130 billion in venture capital in a record-breaking 2021 (Innovate Finance).
What is PR for FinTech?
The term ‘fintech PR’ stands for ‘public relations for financial technology’. The second part of the expression refers to the new technologies that enable us to use various currencies without extra fees through phone or facial recognition, to transfer money in seconds, and to invest in stocks online, with the use of apps, automated advice, and touchless payments.
PR for FinTech is the process of communicating and promoting the value of financial technology products and services to the general public and stakeholders. FinTech Public Relations can help financial technology companies increase their brand awareness, build trust with their customers, and manage their reputation in a dynamic market.
Fintech Public Relations can involve various activities, such as media relations, content marketing, social media, digital advertising, event participation, and thought leadership.
Media relations
Relations based on mutually beneficial interactions between journalists or influencers and public relations specialists. Their purpose is to communicate a client’s relevant and newsworthy message in a suitable media outlet — press, TV, radio, and the Internet — through different tools, such as press releases, interviews, and media mentions.
Thought leadership
This is a way of demonstrating the expertise of a company C-level and other employees, to build their credibility in their field by sharing their insights, opinions and perspectives on relevant topics. Thought leadership can help build trust and influence the stakeholders, and position a leader in a given industry, especially in B2B PR.
Events
Presence during the events is an opportunity to showcase a client to the general public and/or prospects and expand their network. It also includes inviting key media workers and thus aims to increment the client’s visibility in media.
Content writing
It is crucial to strategically produce marketing content such as blog posts, press releases, webpages or whitepapers to reach the targeted audience. It aims to increase traffic to a client’s website and to fulfil certain marketing objectives.
Social Media
Managing a client’s online presence on platforms such as LinkedIn, Twitter, Facebook, Instagram, TikTok or YouTube. This service starts with a consistent strategy preparation to, later on, create and publish appropriate and eye-catching content on the aforementioned platforms.
Market research
It is often useful to prepare a brand to enter a given market. In such a case it consists of a thorough analysis of the presence of the brand and its competitors, as well as their presence in the media and social networks. Research — e.g. surveys — can also be commissioned to a research agency to obtain valuable content that can attract the attention of the press and the client’s target audience.
Media training
Coaching that aims to guide a client on how to interact with media. It improves their communication skills and provides them with tools to deliver an effective and credible, country-specific message, helping to get more media coverage.
Reputation management
Shaping positive public perception and opinion about a client. It consists of an active and regular monitoring of client’s mentions, mainly online, and reacting to them.
Crisis management
It starts with creating a plan and strategy in case an unexpected PR crisis arises. Its goal is to minimise the impact of negative publicity and media mentions, as well as to reduce the potential damage the crisis may cause to the client.
SEO PR
Search Engine Optimization boosts a company’s web page’s search rankings via on-page optimization and external activities such as acquiring backlinks, online mentions etc.
