The Portuguese media market, in spite of being diverse, is very much focused on television as the most preferred medium and the main advertising channel in the country. Compared to other media markets, there are very few newspaper readers in Portugal and a relatively high number of local radio stations that are willingly listened to by the Portuguese.
In business communication it is rather common for the Portuguese to speak fair English. They pay attention to personal relationships built with business partners and the developed trust and credibility are very often as significant as the product itself.
For ‘One Shot’ PR actions that include PR Strategy, an action plan, one press release, a follow up, two corporate interviews in top target media, one final report, and clipping, our base fee is 2,400€ + VAT.
For monthly PR strategies that include one press release per month, one article (piece of content for press) a month, one corporate interview a month, one speaking opportunity per quarter, a follow up with media and one-to-one media relations, monthly report, and clipping book, our base fee is 2,100€ + VAT per month.
Canela PR is a values-based, people-first agency dedicated to providing excellent communications campaigns to the brands whose products and services we believe in. They have offices in Barcelona, Lisbon, and Madrid where over 40 communications consultants specialising in B2B, Consumer Technology and Lifestyle offer digital and Influencer and media relations campaigns to a broad range of clients including Adyen, SmartWatt, Sony and Wallbox. They are a BCorp certified company.
- Media relations are based on mutually beneficial interactions between journalists, editors, and public relations specialists. Their purpose is to communicate a client’s relevant and newsworthy message in a suitable media outlet — press, TV, radio, and the Internet.
- Social Media management is managing a client’s online presence on platforms such as LinkedIn, Twitter, Facebook, Instagram or YouTube. This service starts with a consistent strategy preparation to, later on, create and publish appropriate and eye-catching content on the aforementioned platforms.
- Content writing is producing marketing content such as blog posts, press releases, webpages or whitepapers to reach the targeted audience. It aims to increase traffic to a client’s website and to fulfill certain marketing objectives.
- Event presence is an opportunity to showcase a client to the general public and/or prospects and expand their network. It also includes inviting key media workers and thus aims to increment the client’s visibility in media.
- Market research is often useful to prepare a brand to enter a given market. In such a case it consists of a thorough analysis of the presence of the brand and its competitors, as well as their presence in the media and social networks. Research — e.g. surveys — can also be commissioned to a research agency to obtain valuable content that can attract the attention of the press and the client’s target audience.
- Media training aims to guide a client on how to interact with media. It improves their communication skills and provides them with tools to deliver an effective and credible message helping to get more media coverage.
- Reputation management is shaping positive public perception and opinion about a client. It consists in an active and regular monitoring of client’s mentions, mainly online, and reacting to them.
- Crisis management starts with creating a plan and strategy in case an unexpected PR crisis arises. Its goal is to minimise the impact of negative publicity and media mentions, as well as to reduce the potential damage the crisis may cause to the client.
