In Germany, traditional media are still preferred to digital ones, and the printed press – both local and nation-wide – is characterised by a high level of circulation and by being independent and rather politically unbiased. In spite of Germany, the media outlets reach German speakers of Austria, Switzerland, Belgium, Denmark, and Luxembourg, too, making up a total audience of around 100 million European citizens.
In business communication, Germans are straightforward and rather serious. Small talks are not too common and getting straight to the point is prefered. English is fluently spoken by the vast majority of business people and no interpreter should be needed. However, communication with journalists and with customers (e.g. through the website or social channels) needs to be done in very fluent German.
Germany is one of the top economies in Europe, which influences the prices of PR services. Average hourly rates for PR in Germany range from 100€ to 400€ depending on expertise and subject matter.
Single press release dispatch (without extensive follow-up) can cost from 1,800€ per campaign. The continuous communication, depending on services, scope and types of media included, costs between 3000-5000€ per month in Germany (media relations only; the price would rise with SEO, marketing and design assignments).
Through the integration of PR and brand design, Element C offers the ideal services to successfully anchor companies on the market. The range of its services extends from strategy consulting, crisis communication, and content creation to development of corporate designs, web design, and other graphic services.
Since 2002, international companies and startups have relied on a highly motivated team of Element C’s experts to strengthen their brands. The agency’s clients come in particular from the areas of tech, e-commerce, payment, and digital marketing. Waze, SMSAPI, Microsoft, and PayPal are among them.
- Media relations are based on mutually beneficial interactions between journalists, editors, and public relations specialists. Their purpose is to communicate a client’s relevant and newsworthy message in a suitable media outlet — press, TV, radio, and the Internet.
- Social Media management is managing a client’s online presence on platforms such as LinkedIn, Twitter, Facebook, Instagram or YouTube. This service starts with a consistent strategy preparation to, later on, create and publish appropriate and eye-catching content on the aforementioned platforms.
- Content writing is producing marketing content such as blog posts, press releases, webpages or whitepapers to reach the targeted audience. It aims to increase traffic to a client’s website and to fulfill certain marketing objectives.
- Event presence is an opportunity to showcase a client to the general public and/or prospects and expand their network. It also includes inviting key media workers and thus aims to increment the client’s visibility in media.
- Market research is often useful to prepare a brand to enter a given market. In such a case it consists of a thorough analysis of the presence of the brand and its competitors, as well as their presence in the media and social networks. Research — e.g. surveys — can also be commissioned to a research agency to obtain valuable content that can attract the attention of the press and the client’s target audience.
- Media training aims to guide a client on how to interact with media. It improves their communication skills and provides them with tools to deliver an effective and credible message helping to get more media coverage.
- Reputation management is shaping positive public perception and opinion about a client. It consists in an active and regular monitoring of client’s mentions, mainly online, and reacting to them.
- Crisis management starts with creating a plan and strategy in case an unexpected PR crisis arises. Its goal is to minimise the impact of negative publicity and media mentions, as well as to reduce the potential damage the crisis may cause to the client.
