Supporting such enterprises is our core specialisation. We understand that brands use PR to make their business grow, so we bring the best communication tactics to play for our clients and help them flourish.
Business-to-business Public Relations is partly similar to the consumer one, yet different. Enterie is a leading PR agency that understands the B2B and technology sectors well. It holistically takes care of a company’s image. While most of the PR agencies are hesitant to say this, Enterie does not only focus on brand awareness but also supports lead generation for your company. This is what you call the agile PR of the 21st century!
Enterie knows how to craft compelling stories that showcase your expertise, value proposition, and differentiation. Enterie has strong relationships with key media outlets, influencers, and decision-makers that can amplify your message and drive results.
B2B industry — what to expect?
B2B digital sales in all channels grew by 10.9% in 2019, reaching $9.00 trillion globally. This growth rate is projected to continue until 2024, when B2B ecommerce sales will reach $20.91 trillion worldwide (McKinsey.)
What is PR for B2B?
Similar, yet different — this is, in short, the difference between consumer and B2B Public Relations. The focus of B2B PR is more precise, reaching the conkrete group of your company stakeholders and partners, so it is essential to find a reliable PR agency with decent business to business experience.
Whether you need to launch a new product, announce a partnership, or raise your profile as a thought leader, we can help you achieve your goals and grow your business.
Media relations
Relations based on mutually beneficial interactions between journalists or influencers and public relations specialists. Their purpose is to communicate a client’s relevant and newsworthy message in a suitable media outlet — press, TV, radio, and the Internet — through different tools, such as press releases, interviews, and media mentions.
Thought leadership
This is a way of demonstrating the expertise of a company C-level and other employees, to build their credibility in their field by sharing their insights, opinions and perspectives on relevant topics. Thought leadership can help build trust and influence the stakeholders, and position a leader in a given industry, especially in B2B PR.
Events
Presence during the events is an opportunity to showcase a client to the general public and/or prospects and expand their network. It also includes inviting key media workers and thus aims to increment the client’s visibility in media.
Content writing
It is crucial to strategically produce marketing content such as blog posts, press releases, webpages or whitepapers to reach the targeted audience. It aims to increase traffic to a client’s website and to fulfil certain marketing objectives.
Social Media
Managing a client’s online presence on platforms such as LinkedIn, Twitter, Facebook, Instagram, TikTok or YouTube. This service starts with a consistent strategy (B2B needs different one then B2C) preparation to, later on, create and publish appropriate and eye-catching content on the aforementioned platforms.
Market research
It is often useful to prepare a B2B brand to enter a given market. In such a case it consists of a thorough analysis of the presence of the B2B brand and its competitors, as well as their presence in the media and social networks. Research — e.g. surveys — can also be commissioned to a research agency to obtain valuable content that can attract the attention of the press and the client’s target audience.
Media training
Coaching that aims to guide a client on how to interact with media. It improves their communication skills and provides them with tools to deliver an effective and credible, country-specific message, helping to get more media coverage.
Reputation management
Shaping positive public perception and opinion about a client. It consists of an active and regular monitoring of client’s mentions, mainly online, and reacting to them.
Crisis management
It starts with creating a plan and strategy in case an unexpected PR crisis arises. Its goal is to minimise the impact of negative publicity and media mentions, as well as to reduce the potential damage the crisis may cause to the B2B brand.
SEO PR
Search Engine Optimization boosts a B2B company’s web page’s search rankings via on-page optimization and external activities such as acquiring backlinks, online mentions etc.
