There is a high number of media outlets in Bulgaria, however, there is not much diversity among them. The outlets are unbiased, however, the printing press is considered to be more liberal than television and radio are. The digital media is very powerful in Bulgaria with the internet penetration in the country standing at the European average.
Bulgarians are open and talkative when conducting business negotiations, however, there are various situations they may consider non-professional in business communication, for instance, demonstration of one’s emotions.
English is rather known among Bulgarians, but in some business situations, especially outside the country’s capital, an interpreter may be needed.
Standard PR-related service packages that include press release creation, distribution and monitoring costs approx. 800–1000 EUR. In addition, strategic consulting and communication strategy build-up can be priced in the range of 3500–7000 EUR depending on the business case.
In sum, an indicative pricing offering is usually provided upon receiving a specific project-related brief.
Founded in 1997, United Partners (UP) is a leading independent integrated marketing and corporate consulting agency.
UP’s main superpower is to help people choose DIAGEO’s brands, products, offers, causes, and IDEAS through a great mix of insight driven strategies, bold creativity and the right communication channels. UP has a very strong focus on culture believing that happy people lead to happy clients.
In 2020, the prestigious Sabre Awards, by Provoke media, announced UP as The Best Communications Consultancy in Eastern Europe. UP has also been awarded for the Best International PR Campaign and World Best Community building campaign by IPRA Golden World Awards.
The main industry expertise of UP is in Consumer, Technology and Healthcare. For the last 24 years UP has been helping global brands like Pampers, Gillette, Ariel, Pantene, Always, Old Spice, Nespresso to grow and win customers’ hearts.
- Media relations are based on mutually beneficial interactions between journalists, editors, and public relations’ specialists. Their purpose is to communicate a client’s relevant and newsworthy message in a suitable media outlet. These may be press, TV, radio, and the Internet.
- Social Media management is managing a client’s online presence on platforms such as LinkedIn, Twitter, Facebook, Instagram or YouTube. It involves preparing a consistent strategy to later on create and publish appropriate and eye-catching content on the aforementioned platforms.
- Content writing is producing marketing content such as blog posts, press releases, webpages or whitepapers to reach the targeted audience. It aims to increase traffic to a client’s website and to fulfil certain marketing objectives.
- Event planning is creating an opportunity to showcase a client to the general public and expand their network. It includes inviting key media workers and thus aims to increment the client’s visibility in media.
- Market research is based on a thorough analysis of a brand, its competitors, as well as their media and social media presence. It also researches the target group and audience awareness and attitudes. A well-done expertise can catch the attention of the press and of the client’s targeted audience.
- Media training aims to guide a client on how to interact with media. It improves their communication skills and provides them with tools to deliver an effective and credible message helping to get more media coverage.
- Reputation management is shaping positive public perception and opinion about a client. It consists in an active and regular monitoring of client’s mentions, mainly online, and reacting to them.
- Crisis management starts with creating a plan and strategy in case an unexpected PR crisis arises. Its goal is to minimise the impact of negative publicity and media mentions, as well as to reduce potential damage the crisis may cause to the client.
