The media market in Norway strongly bases on the internet which is the main source of information for Norwegians. There is also a firm foundation of national quality opinion newspapers and local papers – both equally important in the society. Interestingly, a great number of stories and information broadcasted on the television or on the radio, derive from press journalists and are previously published in print.
The Norwegian media market is politically impartial, which is one of the reasons Norway can be proud of being the no. 1 country in the world press freedom ranking.
Norwegians are direct in business communication and prefer to get to the point rather than spend time on small talk. They appreciate punctuality, objectivity, and honesty – facts are what matters most. ’Less is more’ is a general motto and a rule that applies both in private, as well as in business life in Norway.
Most inhabitants of the country are bi-, or trilingual – English is widely spoken and there should be no need for an interpreter in business communication involving Norwegians. However, all communication with media and all press material needs to be in Norwegain and if there is a Norwegian spokesperson that is also a plus.
Most PR agencies in Norway work on an hourly rate basis which varies between 100€ and 200€ depending on the service and resource involved. For crisis communication with a senior consultant the hourly rate is normally between 200€ and 300€
For project-based cooperation, e.g., press releases, the price is around 150-250€ depending on the project complexity and time spent on it.
We are a 15+ employees Team with diverse backgrounds and competencies, working together in customized teams to serve every client’s specific needs.
We are advisors, project managers, strategists, copywriters, creators, social media experts, and people who in some way or another have turned media relations into an artform.
- Media relations are based on mutually beneficial interactions between journalists, editors, and public relations specialists. Their purpose is to communicate a client’s relevant and newsworthy message in a suitable media outlet – press, TV, radio, and the Internet.
- Social Media management is managing a client’s online presence on platforms such as LinkedIn, Twitter, Facebook, Instagram or YouTube. This service starts with a consistent strategy preparation to, later on, create and publish appropriate and eye-catching content on the aforementioned platforms.
- Content writing is producing marketing content such as blog posts, press releases, webpages or whitepapers to reach the targeted audience. It aims to increase traffic to a client’s website and to fulfill certain marketing objectives.
- Event presence is an opportunity to showcase a client to the general public and/or prospects and expand their network. It also includes inviting key media workers and thus aims to increment the client’s visibility in media.
- Market research is often useful to prepare a brand to enter a given market. In such a case it consists of a thorough analysis of the presence of the brand and its competitors, as well as their presence in the media and social networks. Research – e.g. surveys – can also be commissioned to a research agency to obtain valuable content that can attract the attention of the press and the client’s target audience.
- Media training aims to guide a client on how to interact with media. It improves their communication skills and provides them with tools to deliver an effective and credible message helping to get more media coverage.
- Reputation management is shaping positive public perception and opinion about a client. It consists in an active and regular monitoring of client’s mentions, mainly online, and reacting to them.
- Crisis management starts with creating a plan and strategy in case an unexpected PR crisis arises. Its goal is to minimise the impact of negative publicity and media mentions, as well as to reduce the potential damage the crisis may cause to the client.
