We support the communications of organisations that prevent cyberattacks, mitigate their impact and educate on the matter.
Enterie is a leading PR agency that provides high-quality communication and marketing services to local and global companies, whether they are private or non-profit entities operating in the field of cybersecurity. While being data-driven tech geeks and experienced storytellers specialised in technology, we take great care when dealing with cybersec-related topics.
The cybersecurity industry overall
Driven by emerging trends such as Bring Your Own Device (BYOD), Artificial Intelligence (AI), Internet of Things (IoT), and Machine Learning (ML), the cybersecurity market is projected to grow at a compound annual growth rate of 11.44% between 2022 and 2028, reaching USD 424.97 billion by 2030.
The cybersecurity industry operates within three major clusters: the San Francisco Bay Area (SFBA), Metropolitan Washington, and Israel.
What is PR for cybersecurity?
PR for the cybersecurity industry helps cybersec organizations build and maintain a positive image, establish trust with clients and partners, and effectively respond to cyber breaches. Crisis management, brand protection, and accurate media relations are among the key aspects of cybersecurity PR.
Cybersecurity Public Relations can involve various activities, such as media relations, content marketing, social media, digital advertising, crisis management, and thought leadership.
Media relations
Relations based on mutually beneficial interactions between journalists or influencers and public relations specialists. Their purpose is to communicate a client’s relevant and newsworthy message in a suitable media outlet — press, TV, radio, and the Internet — through different tools, such as press releases, interviews, and media mentions.
Thought leadership
This is a way of demonstrating the expertise of a company C-level and other employees, to build their credibility in their field by sharing their insights, opinions and perspectives on relevant topics. Thought leadership can help build trust and influence the stakeholders, and position a leader in a given industry, especially in B2B PR.
Events
Presence during the events is an opportunity to showcase a client to the general public and/or prospects and expand their network. It also includes inviting key media workers and thus aims to increment the client’s visibility in media.
Content writing
It is crucial to strategically produce marketing content such as blog posts, press releases, webpages or whitepapers to reach the targeted audience. It aims to increase traffic to a client’s website and to fulfil certain marketing objectives.
Social Media
Managing a client’s online presence on platforms such as LinkedIn, Twitter, Facebook, Instagram, TikTok or YouTube. This service starts with a consistent strategy preparation to, later on, create and publish appropriate and eye-catching content on the aforementioned platforms.
Market research
It is often useful to prepare a brand to enter a given market. In such a case it consists of a thorough analysis of the presence of the brand and its competitors, as well as their presence in the media and social networks. Research — e.g. surveys — can also be commissioned to a research agency to obtain valuable content that can attract the attention of the press and the client’s target audience.
Media training
Coaching that aims to guide a client on how to interact with media. It improves their communication skills and provides them with tools to deliver an effective and credible, country-specific message, helping to get more media coverage.
Reputation management
Shaping positive public perception and opinion about a client. It consists of an active and regular monitoring of client’s mentions, mainly online, and reacting to them.
Crisis management
It starts with creating a plan and strategy in case an unexpected PR crisis arises. Its goal is to minimise the impact of negative publicity and media mentions, as well as to reduce the potential damage the crisis may cause to the client.
SEO PR
Search Engine Optimization boosts a company’s web page’s search rankings via on-page optimization and external activities such as acquiring backlinks, online mentions etc.
