South Korea is one of the most technologically advanced countries in the world. It is also becoming one of the most prominent countries with its strong cultural influence. Perceptions of Korea have changed radically in recent years as its commercial powerhouses and pop culture have increasingly come to the fore internationally.
It is observed that companies have begun to extend their economic footprint with PR and marketing on both traditional and digital platforms. Companies are now actively utilizing all forms of communication, from traditional PR marketing to digital and social media marketing. Online penetration in South Korea is very high, and the usage of the internet is equal across all age groups.
In business communication it is rather common for Koreans to speak fair Korean. They pay attention to personal relationships built with business partners and the developed trust and credibility are very often as significant as the product itself.
Most PR agencies in South Korea work on a project basis or start a regular corporation. A regular monthly retainer fee including two press releases, one byline article or interview, and media monitoring, may cost around $4,000.
For project-based cooperation, e.g., press releases, the price is around $2,000 depending on the project complexity and time spent on it. Featured article, byline, or interview may cost between $1,500 and $2,000.
WAVE Communications is a full-service public relations and marketing communications firm built by experienced, senior-level counsels.
The agency was founded in 2006 by a group of PR and marketing professionals who wanted to create an agency that delivers the expertise and results of a large agency but the speed, flexibility, and energy typical to local agencies — one that would attract unique clients with great stories to tell. Communication WAVE wanted to create an agency that would provide companies of all sizes with affordable access to experienced, senior level public relations professionals. Wave Communications consists of veteran AEs who possess a minimum of 10 years of hands-on experience to provide the best service which is built upon a solid foundation of strong relationships with the media.
- Media relations are based on mutually beneficial interactions between journalists, editors, and public relations specialists. Their purpose is to communicate a client’s relevant and newsworthy message in a suitable media outlet — press, TV, radio, and the Internet.
- Social Media management is managing a client’s online presence on platforms such as LinkedIn, Twitter, Facebook, Instagram or YouTube. This service starts with a consistent strategy preparation to, later on, create and publish appropriate and eye-catching content on the aforementioned platforms.
- Content writing is producing marketing content such as blog posts, press releases, webpages or whitepapers to reach the targeted audience. It aims to increase traffic to a client’s website and to fulfill certain marketing objectives.
- Event presence is an opportunity to showcase a client to the general public and/or prospects and expand their network. It also includes inviting key media workers and thus aims to increment the client’s visibility in media.
- Market research is often useful to prepare a brand to enter a given market. In such a case it consists of a thorough analysis of the presence of the brand and its competitors, as well as their presence in the media and social networks. Research — e.g. surveys — can also be commissioned to a research agency to obtain valuable content that can attract the attention of the press and the client’s target audience.
- Media training aims to guide a client on how to interact with media. It improves their communication skills and provides them with tools to deliver an effective and credible message helping to get more media coverage.
- Reputation management is shaping positive public perception and opinion about a client. It consists in an active and regular monitoring of client’s mentions, mainly online, and reacting to them.
- Crisis management starts with creating a plan and strategy in case an unexpected PR crisis arises. Its goal is to minimise the impact of negative publicity and media mentions, as well as to reduce the potential damage the crisis may cause to the client.
