The Baltic mainstream media landscape is pretty easy to navigate, but you may need local help, as the media prefers to receive press releases in their local languages.
In Lithuania, for instance, there are several A-list media portals such as Delfi.lt and 15min.lt that are the top mainstream news outlets, while LRytas.lt is a close third. For those who need to reach the business community, Verslo Žinios is the go-to media source. Verso Žinios (“Business News”) prints all important news related to business — new openings, economy, inflation, startups, and so on. As for TV — main internet news portals have their internet TV, and there are some popular TV programs on national and commercial TV where brands might want to be included — interviewed or mentioned (LNK, LRT, etc.). All mainstream media in Lithuania is in Lithuanian.
As for Latvia and Estonia, the situation is very similar. There are also some news portals that cover all the three Baltic States in their local languages, for instance Delfi.
Some agencies work with retainers, and others take on clients per project, but all prefer to have long term contracts (for at least one year).
Single press releases (writing, editing, distribution, monitoring) cost usually from 600 to 1,000 EUR.
Retainers usually start at 1,500 EUR for the work with the local media (one country), and from 2,000 EUR to cover all three Baltic states.
Sensus PR is an agency that aims to delve deep into each client’s unique story and to masterfully tell it to the world.
The agency understands that in the fast-changing world that is saturated with choices, services and products, it’s hard to stand out. However, they know that if your brand is creating something new or special, it deserves to come alive and speak for itself.
- Media relations are based on mutually beneficial interactions between journalists, editors, and public relations specialists. Their purpose is to communicate a client’s relevant and newsworthy message in a suitable media outlet — press, TV, radio, and the Internet.
- Social Media management is managing a client’s online presence on platforms such as LinkedIn, Twitter, Facebook, Instagram or YouTube. This service starts with a consistent strategy preparation to, later on, create and publish appropriate and eye-catching content on the aforementioned platforms.
- Content writing is producing marketing content such as blog posts, press releases, webpages or whitepapers to reach the targeted audience. It aims to increase traffic to a client’s website and to fulfil certain marketing objectives.
- Event presence is an opportunity to showcase a client to the general public and/or prospects and expand their network. It also includes inviting key media workers and thus aims to increment the client’s visibility in media.
- Market research is often useful to prepare a brand to enter a given market. In such a case it consists of a thorough analysis of the presence of the brand and its competitors, as well as their presence in the media and social networks. Research — e.g. surveys — can also be commissioned to a research agency to obtain valuable content that can attract the attention of the press and the client’s target audience.
- Media training aims to guide a client on how to interact with media. It improves their communication skills and provides them with tools to deliver an effective and credible message helping to get more media coverage.
- Reputation management is shaping positive public perception and opinion about a client. It consists in an active and regular monitoring of client’s mentions, mainly online, and reacting to them.
- Crisis management starts with creating a plan and strategy in case an unexpected PR crisis arises. Its goal is to minimise the impact of negative publicity and media mentions, as well as to reduce the potential damage the crisis may cause to the client.
