We have a proven track of working for SaaS companies.
Enterie is a global Public Relations agency which has helped many SaaS clients flourish in this growing sector and expand to new markets. We use a mix of traditional and digital PR, as well as earned, owned and paid media to build the right reputation of your SaaS firm. While technology drives us, we use engaging storytelling to show the benefits of using our SaaS clients’ services.
The SaaS industry overall
Valued at USD 261.15 billion in 2022, SaaS (Software as a Service) market is expected to grow at a compound annual growth rate (CAGR) of 13.7% from 2023 to 2030 (Report). It does not come as a surprise, as increasing adoption of cloud-based solutions and the cost-effectiveness of SaaS applications drive its development.
What is PR for SaaS?
SaaS is an acronym for Software as a Service. It is a cloud-based model that allows users to access and use apps using the Internet, without having to install or maintain any software on their own devices. Most of us use such services using apps like Slack, Dropbox, GitHub, Monday or Google Docs.
PR for SaaS is the process of telling the stories of Software as a Service companies, increasing their brand awareness, and communicating advantages of using SaaS, such as broader access to sophisticated applications on demand, paying only for what you use, and switching between different devices easily.
SaaS Public Relations can involve various activities, such as media relations, content marketing, social media, digital advertising, event participation, and thought leadership.
Media relations
Relations based on mutually beneficial interactions between journalists or influencers and public relations specialists. Their purpose is to communicate a client’s relevant and newsworthy message in a suitable media outlet — press, TV, radio, and the Internet — through different tools, such as press releases, interviews, and media mentions.
Thought leadership
This is a way of demonstrating the expertise of a company C-level and other employees, to build their credibility in their field by sharing their insights, opinions and perspectives on relevant topics. Thought leadership can help build trust and influence the stakeholders, and position a leader in a given industry, especially in B2B PR.
Events
Presence during the events is an opportunity to showcase a client to the general public and/or prospects and expand their network. It also includes inviting key media workers and thus aims to increment the client’s visibility in media.
Content writing
It is crucial to strategically produce marketing content such as blog posts, press releases, webpages or whitepapers to reach the targeted audience. It aims to increase traffic to a client’s website and to fulfil certain marketing objectives.
Social Media
Managing a client’s online presence on platforms such as LinkedIn, Twitter, Facebook, Instagram, TikTok or YouTube. This service starts with a consistent strategy preparation to, later on, create and publish appropriate and eye-catching content on the aforementioned platforms.
Market research
It is often useful to prepare a brand to enter a given market. In such a case it consists of a thorough analysis of the presence of the brand and its competitors, as well as their presence in the media and social networks. Research — e.g. surveys — can also be commissioned to a research agency to obtain valuable content that can attract the attention of the press and the client’s target audience.
Media training
Coaching that aims to guide a client on how to interact with media. It improves their communication skills and provides them with tools to deliver an effective and credible, country-specific message, helping to get more media coverage.
Reputation management
Shaping positive public perception and opinion about a client. It consists of an active and regular monitoring of client’s mentions, mainly online, and reacting to them.
Crisis management
It starts with creating a plan and strategy in case an unexpected PR crisis arises. Its goal is to minimise the impact of negative publicity and media mentions, as well as to reduce the potential damage the crisis may cause to the client.
SEO PR
Search Engine Optimization boosts a company’s web page’s search rankings via on-page optimization and external activities such as acquiring backlinks, online mentions etc.
