The U.S. is a large country with individualized states all varying in points of view and differing opinions. There’s no surprise that the media landscape is abundant in local and national outlets with opportunity for many voices to be seen and heard.
While the channels are diverse, a great number of them are heavily influenced by global tech giants such as Google and Facebook.
When it comes to business communications, Americans appreciate openness and direct ways of communicating in their professional dealings. Efficiency and capitalism still drives US culture, therefore concise communication is highly valued.
The cost of PR in the U.S. can vary significantly. Freelancers may charge hourly rates to help with news releases and distribution, while large national and global PR agencies won’t consider a project for under $15,000 per month, sometimes much more.
Average hourly rates for PR in the U.S. range from $125 to $500 depending on expertise and subject matter (for example, a crisis communication campaign will demand much more per hour than PR for a startup).
Monthly retainers are fairly common and can range from $2,000 to $20,000 per month depending on the scope of the project, team members involved and the goals of the client. People searching for a strong agency that will provide a good outcome should expect to pay between $5,000 and $8,000 USD per month for ongoing PR.
Campaigns are also popular in the U.S. These are typically paid in advance or in installments and can range anywhere from $8,000 to $20,000 USD. The scope is much more focused than an ongoing monthly commitment, but this works well for funding announcements, launches, acquisitions, major milestones and other hard news to share with media and garner a big splash.
Bear Icebox Communications consists of focused storytellers and communicators working diligently on behalf of their clients to push their message through to the right target audience. They are constantly learning, constantly teaching, and always collaborating.
One of the agency’s core competencies is working with brands who have niche audiences to help them maximize exposure in front of those groups. Bear Icebox Communications is a gritty, persistent, results-driven firm. It partners with you and your business to create opportunity and drive growth. Chicago-based agency support their clients also in Canada.
Zen Media is an award winning full-service online marketing and digital PR firm dedicated to providing strategy and implementation services for businesses, organizations, and non-profits looking to fully leverage the internet.
The company was founded by CEO Shama Hyder in 2008 as one of the first digital marketing companies to address the unique challenges of the social media age. Since then, the company has evolved to serve technology-driven B2B brands looking to maximize their key moments, drive demand, and—ultimately—drive dollars. 80% of Zen Media’s marketing and PR campaigns go viral.
- Media relations are based on mutually beneficial interactions between journalists, editors, and public relations specialists. Their purpose is to communicate a client’s relevant and newsworthy message in a suitable media outlet – press, TV, radio, and the Internet.
- Social Media management is managing a client’s online presence on platforms such as LinkedIn, Twitter, Facebook, Instagram or YouTube. This service starts with a consistent strategy preparation to, later on, create and publish appropriate and eye-catching content on the aforementioned platforms.
- Content writing is producing marketing content such as blog posts, press releases, webpages or whitepapers to reach the targeted audience. It aims to increase traffic to a client’s website and to fulfill certain marketing objectives.
- Event presence is an opportunity to showcase a client to the general public and/or prospects and expand their network. It also includes inviting key media workers and thus aims to increment the client’s visibility in media.
- Market research is often useful to prepare a brand to enter a given market. In such a case it consists of a thorough analysis of the presence of the brand and its competitors, as well as their presence in the media and social networks. Research – e.g. surveys – can also be commissioned to a research agency to obtain valuable content that can attract the attention of the press and the client’s target audience.
- Media training aims to guide a client on how to interact with media. It improves their communication skills and provides them with tools to deliver an effective and credible message helping to get more media coverage.
- Reputation management is shaping positive public perception and opinion about a client. It consists in an active and regular monitoring of client’s mentions, mainly online, and reacting to them.
- Crisis management starts with creating a plan and strategy in case an unexpected PR crisis arises. Its goal is to minimise the impact of negative publicity and media mentions, as well as to reduce the potential damage the crisis may cause to the client.
