What do Bruce Wayne, James Bond, and Lara Croft have in common? Apart from having lost their parents and becoming iconic, self-reliant heroes shaped by tragedy, they’ve all visited Hong Kong in major film productions! Check out the details about the business, communication, and PR landscape in Hong Kong!
This article is the continuation of our movie-inspired blog post — so far, we have focused on France (based on “Emily in Paris”) and the United Kingdom.
Who can ever forget the scene when Lara Croft jumped from the still under-construction tower block and parachuted down onto a waiting boat?
Or when Batman stood on the top floor of another skyscraper surveying the city at night? Or, going back further, James Bond visited the MI6 office on the shipwreck of the Queen Elizabeth?
These international productions highlight Hong Kong’s global visibility, but they’re just a small part of the city’s media influence. Local movie stars such as Jackie Chan, Stephen Chow, Chow Yun-fat, Maggie Cheung, and Rosamond Kwan have become recognized worldwide, establishing Hong Kong as a cultural powerhouse with global reach.
Contact us to talk about your presence in the Hong Kong market.
The PR Landscape
This global visibility makes Hong Kong a strategic location for public relations. The city’s cultural influence complements its economic strengths, creating unique opportunities for brand storytelling and international communication.
Hong Kong is recognized as the 10th largest trading economy in the world, with a population of approximately 7.54 million. The local currency is the Hong Kong dollar, which is pegged to the US dollar. The city boasts a GDP of HK$2,981.6 billion and a workforce numbering 3.8 million.
Language and Media in Hong Kong
Hong Kong is officially bilingual, with Chinese (Cantonese) and English serving as the primary languages. English is prevalent in government, legal, professional, and business sectors, with many professionals fluent in Cantonese, English, and Putonghua. Approximately 88.2% of the population speak Cantonese as their primary language.
This linguistic diversity means any PR program, content, or press release in Hong Kong must accommodate both languages in outreach campaigns to be effective.
The media landscape is correspondingly broad and represents multiple sectors. Leading Chinese media include:
- Hong Kong Economic Journal,
- Hong Kong Economic Times,
- Sing Tao Daily,
- Ming Pao Daily News,
- Oriental Daily News,
- and HK01.
Major English publications include:
- South China Morning Post,
- The Standard,
- FinanceAsia,
- Hong Kong Business,
- and Hubbis.com.
Hong Kong also hosts many global media organizations, including Associated Press, BBC, Bloomberg, CNBC TV, Financial Times, S&P Global, and trade publications such as Asian Private Banker and Law.com.
China will impose a 34% tariff on all imports matching the level of Trump’s so-called reciprocal tariffs on April 10. Bloomberg's @EngleTV reports from Hong Kong https://t.co/iB9gwbWgih pic.twitter.com/I8Edd5Vo3T
— Bloomberg TV (@BloombergTV) April 6, 2025
PR Services and Rates
Public relations in Hong Kong is a mature sector with a thriving private sector presence that plays an integral role in shaping perceptions of Hong Kong locally and globally.
Professional retainer fees typically range from US$3,000 to US$15,000 monthly. These rates are approximate and may vary based on current exchange rates and specific services offered. For additional expenses, always check if there is an agency markup for third-party expenses, and whether translations are included or charged extra.
Leisure
Hong Kong boasts over 25 country parks covering nearly 45,000 hectares, offering a tranquil escape from urban life and each with unique landscapes and hiking trails such as the Dragon’s Back, Lion Rock, and MacLehose Trail, which provide stunning views of the coastline, mountains, and cityscape.
Even Chow Yun-fat is frequently spotted walking the trails!
Local Public Relations Agency in Hong Kong
It is crucial to find a local PR agency, preferably a bi-lingual team to support your brand diligently. Our team was a supporting partner for the Wiki Finance Expo in Hong Kong and have showcased our commitment to innovation at FinTech Week and ReThink. Learn more about your reliable PR Partner in Hong Kong.
