Why launch your business in Sweden?
Sweden, hand in hand with Finland, Denmark and Netherlands, is one of the most digitalized societies and the strongest digital economies in European Union. Sweden ranked 3rd in Digital Economy and Society Index in 2017, a comprehensive survey run by European Commission. As stated in DESI report, “Sweden is among the best performing countries worldwide and its main challenge is to continuously improve its already high levels of digitisation.” Absorption of new technologies, both by business and by private end-users, is significantly high, which makes Sweden a great market for all kinds of tech producers and providers. Statistics speak for itself. 99% of Swedish households have broadband access to the internet, almost all Swedes – 91% – are online. Having broad online skills, 80% of Swedes shop online, and 89% (!) use internet for banking.
Advancement in digitalisation of the economy correlates with its great condition. Sweden, having almost 10 million population, generates GDP of $517 billion. This corresponds with a significant purchasing power of Swedish consumers, largely spending their money online.
Business in Sweden does not lag behind, ranking 4th place in EU in integration of digital technologies. Dynamic absorption of technology creates a great opportunity for all kinds of B2B providers.