Why launch your business in Italy?
Comparing to other European countries, especially Nordics, Italy can be perceived as rather ‘analog’ market. A common associations are machinery, car industry, fashion and luxury goods. Also tourism, food and agriculture. But do not be misled by this images.
Italy one of the most attractive country for trade and market expansion, also for tech companies, digital providers and tech startups.
Being a member of G7, Italy has a third strongest economy in Europe. A need of a technology up-grade, in many traditional Italian economy sectors, opens a wide gate for b2b technology providers who can serve this huge and lucrative Italian cake.
Italian consumer market, with a population of over 61 m. people, with a high purchase power, also attracts companies with a b2c offer. Italian eCommerce is constantly growing, in fact, it is one of the fastest growing ecommerce markets in Western Europe. In 2017 it was worth over 24 bln Euro.