The French media landscape is characterised by a high number of quality and intellectual outlets, especially among online portals and print press which are the most preferred media types in France. There is, however, a significant state domination over the French media and a high concentration of billionaires’ ownership. As a result, most of the media in France express some political orientation.
Formality – both in one’s behaviour and their neat appearance – is important and well-seen in business situations in France. What is additionally appreciated is a basic knowledge on French culture and history that may be useful in a business small talk.
Most French business people understand English, however fluent communication may be easier with the younger generation. Some situations may require an interpreter.
Most PR agencies in France work on an hourly rate basis which is 130€ on average. Nevertheless, it also depends on what services they provide and how experienced the person providing the service is. For instance, for crisis communication with a senior consultant the hourly rate might triple from the average one.
For project-based cooperation, e.g. press release, the price in France is around 1700€ – similar to the price of placing an article in the media.
On the other hand, when we speak about continuous communication, it depends on services and types of media included. Generally, the price range is 3000–6000€ per month.
Regarding payment procedure in France, we can generally observe the trend that short time projects (less than 3 months) are requested to be paid prior cooperation. Long-term contracts fall under the normal trend of monthly fee payments stated in the contract.
As a boutique PR & digital marketing agency dedicated to bringing B2B & tech brands alive, OneChocolate has over 20 years of experience in creating innovative campaigns for their clients in France. The agency leverages its creative talent to deliver bespoke campaigns well-aligned with both client’s business objectives and brand values.
OneChocolate’s inhouse team of creative content loves challenging technical content to transform it into an appealing and accessible white paper, bylines, case studies, press releases, blog posts or tweets. They are proud of their innovative analytics tools and are even prouder of their proactive approach to client support and the enterprising spirit of their team members.
Red Hat, Sophos, and Pure Storage are among OneChocolate’s clients.
Com’I/O is a PR Agency dedicated to B2B and B2C startups, as well as disruptive and innovative companies. Based in Paris, France, the agency was founded in 2014 by Anthony Courtat after having 15 years of experience in international public relations agencies.
Com’I/O is a tech focused PR agency. It has experience of working for a wide range of clients. From IA/Big Data/Cloud, Cybersecurity, Deep Tech, Fintech, Legaltech, socialtech and Martech, to mobile applications, eCommerce solutions, digital consultancy and corporate software solutions.
Com’I/O has worked for Facebook, Eventbrite, and Evernote, among others.
- Media relations are based on mutually beneficial interactions between journalists, editors, and public relations specialists. Their purpose is to communicate a client’s relevant and newsworthy message in a suitable media outlet – press, TV, radio, and the Internet.
- Social Media management is managing a client’s online presence on platforms such as LinkedIn, Twitter, Facebook, Instagram or YouTube. This service starts with a consistent strategy preparation to, later on, create and publish appropriate and eye-catching content on the aforementioned platforms.
- Content writing is producing marketing content such as blog posts, press releases, webpages or whitepapers to reach the targeted audience. It aims to increase traffic to a client’s website and to fulfill certain marketing objectives.
- Event presence is an opportunity to showcase a client to the general public and/or prospects and expand their network. It also includes inviting key media workers and thus aims to increment the client’s visibility in media.
- Market research is often useful to prepare a brand to enter a given market. In such a case it consists of a thorough analysis of the presence of the brand and its competitors, as well as their presence in the media and social networks. Research – e.g. surveys – can also be commissioned to a research agency to obtain valuable content that can attract the attention of the press and the client’s target audience.
- Media training aims to guide a client on how to interact with media. It improves their communication skills and provides them with tools to deliver an effective and credible message helping to get more media coverage.
- Reputation management is shaping positive public perception and opinion about a client. It consists in an active and regular monitoring of client’s mentions, mainly online, and reacting to them.
- Crisis management starts with creating a plan and strategy in case an unexpected PR crisis arises. Its goal is to minimise the impact of negative publicity and media mentions, as well as to reduce the potential damage the crisis may cause to the client.
