If you want to grow, you have to scale up. For tech startups and more mature technology companies geographical expansion is a natural way of growing. If you are looking for a tech PR partners who will help you to launch your business on new markets, we are a perfect match. Enterie is an international network of tech Public Relations agencies specialized in digital economy, helping fast growing, innovative brands to scale up in Europe and in US.
Tech PR agency
“If I was down to my last dollar, I’d spend it on PR” – if you read this text most probably you are not by accident on this page, and you know the weight of Bill Gates words. Tech industry needs PR same as any other industry, maybe even more. It refers especially to innovative ventures, product and services. New technologies have to be explained, new brands have to gain trust, new business services have to be promoted. That is why you need a tech PR agency who understand technology – with a right experience, right knowledge and right relations.
PR agency for startups and mature businesses
PR is usually a long run. You need time to build your brand and awareness of your product or service. You need time to your client get to know you and trust you. And there is no time for long runs.
In case of tech startups pivots are natural steps in development process. Your product can change, your service can change, your business model can change. Does it make sense to invest in PR? The answer is yes. However, tech startups have special PR needs. They need to focus on building a brand, its recognition and credibility. They need agile services, shorter engagement and a constant evaluation. They need effective activities and fast results.
New market entry
Public Relations and marketing become crucial when you want to enter a foreign market. New market entry seems to be easier for tech companies, especially those which provide services on-line or sell their products online. However, even if your product is global, your clients remain local. And you can’t afford to ignore it. When you enter a new market, you need someone to introduce you to your public – your business partners, influencers, customers, media. Someone who will help you to gain credibility and visibility. Also someone who will help you to omit missteps, traps and avoid faux pas.
Once they become more mature and stable, it is time for a long term activities – taking care of reputation, building long term relations, assuring a decent share of voice and a right positioning. No matter if you are startup or a mature tech business – you need a PR agency which adjusts to your current needs and a stage of development.