In a world where news breaks faster than ever, getting your announcement in front of the right journalists and audiences is both more important—and more difficult—than ever.
For PR professionals, especially those representing startups or global brands, traditional press release distribution tools often fall short. You might get visibility, but not necessarily coverage. Broad reach, but no relevance. A great number of articles, but not the real readers. High costs, but unclear ROI.
We took a closer look at the top press release distribution services—EnterieGO, PR Newswire, Business Wire, and Newswire.com—to help PR teams decide which service fits their strategy, goals, and budget.
We did our best to put the most updated, accurate information by checking their offers, rankings, external sources and listings. However, if you see any mistakes, please contact us.
TL;DR: What to Know Before You Choose a Newswire
| Service | Strengths | Limitations |
| EnterieGO | Human-led, multilingual outreach | Not automated or self-serve |
| PR Newswire | Broad distribution & brand recognition | Expensive, limited targeting, pay-per-word pricing |
| Business Wire | Trusted for corporate, legal announcements | High cost, limited industries |
| Newswire | Affordable, self-serve, fast to publish | Less human involvement, limited global targeting |
Why Press Release Distribution Still Matters
Despite the rise of social media and owned content channels, newswire distribution remains a key tool for PR professionals (accompanied by writing a good press release). Whether you’re announcing a funding round, launching in a new market, or sharing product news or a business partnership, distributing your press release helps:
- Increase brand visibility in search and media
- Reach journalists who track company updates via syndication
- Meet disclosure or compliance needs (for public companies)
- Establish credibility through third-party mentions
But not all distribution services are created equal—and depending on your goals, some might hurt more than help.
EnterieGO: Localized, Human-Led PR for Startups and Enterprise
Best for: Tech-driven companies, international launches, startups wanting real media coverage—not just backlinks
EnterieGO stands apart from traditional newswires by focusing on curated media outreach, not just syndication. Instead of pushing your press release to a feed, it’s pitched directly by PR professionals in each target country, increasing the odds of real coverage.
Key Features:
- Native, multilingual PR teams in Europe and North America
- Flat-rate pricing by country (no per-word or multimedia fees)
- Curated journalist lists & manual pitching
- Add-ons like ghostwriting, follow-ups, and events
Good to Know:
- More hands-on than automated—better suited for PR teams who value quality over speed and quantity
- Particularly effective in countries where global wires don’t penetrate local media
- No publications guarantee
- Costs based on number of countries and regions:
| France | Germany | Netherlands | Spain | Poland | Dubai | Brazil | Mexico | US | UK | |
|---|---|---|---|---|---|---|---|---|---|---|
| Single press release dispatch | €2,000 | €2,000 | €1,300 | €2,000 | €1,800 | €1,500 | €2,000 | €2,000 | €2,000 | €2,000 |
| Package of 10 press releases | €15,000 | |||||||||
| Average monthly flat fee* | €5,250 | €5,250 | €2,700 | €3,000 | €2,900 | €4,800 | €3,000 | €3,000 | €5,250 | €3,500 |
🚀 Related article: How much does PR cost?
PR Newswire: Reach and Recognition at a Cost
Best for: Large enterprises, publicly listed companies, those needing disclosure-compliant distribution
PR Newswire offers global reach and brand authority. It plugs into major financial and news databases, making it suitable for companies that need to share regulated or earnings-related content.
Key Features:
- Trusted by enterprises and Fortune 500
- Large media database and global coverage
- Multimedia support and analytics dashboard
Watch Out For:
- Many placements are in fact sponsored ones, anchored in the portals but not presented to the mass audience
- Pricing is based on word count and region—extra costs (such as including a picture) add up fast
- Distribution is largely automated, limiting personalization or local nuance
- Little room for journalist relationships or follow-up
Business Wire: Corporate-Grade Distribution with a Regulatory Edge
Best for: Financial services, investor relations, and publicly traded companies
Business Wire offers deep integrations with financial disclosure platforms and is preferred for legal or investor communications.
Key Features:
- EDGAR/SEC filing compatibility
- Broad reach through trusted wire partners
- Full compliance support
Downsides:
- One of the most expensive options
- Add-ons (like multimedia or regional targeting) can significantly raise costs
- Doesn’t provide any media pitching or relationship support
Newswire: Accessible, Self-Serve PR Tool
Best for: Small businesses, digital marketers, PR beginners
Newswire offers a more user-friendly and budget-conscious approach. You can upload and distribute your press release directly from the dashboard.
Key Features:
- Affordable entry-level plans
- Built-in templates and step-by-step workflows
- SEO-friendly distribution
Limitations:
- Lacks human PR support
- Reach is more SEO-based than relationship-driven
- Limited traction outside the U.S.
➡️ Check the best B2B PR practices in the US now! 🇺🇸
Key Challenges in Modern PR Distribution
Regardless of the tool, PR professionals face a few recurring issues:
- Journalist fatigue: Most reporters receive hundreds of press releases per week—generic emails won’t get noticed
- Localization: U.S.-centric newswires often fail to resonate in European, Asian, or LatAm markets. Actually, in many regions (like in France or Central and Eastern Europe), newswires are poorly regarded and barely used by PR pros
- ROI pressure: Syndication doesn’t guarantee coverage or click-throughs, nor meeting your target group, yet still costs thousands
- Content quality: Without guidance or editing, poorly written press releases sink—even with good distribution
That’s why a combination of targeted messaging, local adaptation, and curated outreach is becoming more essential than automated reach.
🚀 Related article: How do you define your target group and why is it an absolute must for your company?
Pro tip
For high-stakes news (like funding or expansion), consider pairing a newswire with personalized PR outreach—ideally in local language.
Feature Comparison Table
| EnterieGO | Most PR Newswires | |
|---|---|---|
| Press Release Distribution | ✓ | ✓ |
| Human-led Journalist Outreach | ✓ | ✗ |
| Native, Multilingual PR Experts | ✓ | ✗ |
| Multimedia Attachments | ✓ [complimentary] | ✓ [paid extra] |
| Flat-rate per Country | ✓ | ✗ |
| International Reach | ✓ | ✓ |
| Unlimited Word Count | ✓ | ✗ [400 words only, each 100 paid extra] |
| Tailored, Localized Messaging | ✓ | ✗ |
| Follow-ups, events, ghostwriting, possible full PR Campaign Support (additional fee) | ✓ | ✗ |
| Guaranteed publications (sponsored articles) | ✗ | ✓ |
| Higher Chance of Earned Media Coverage | ✓ | ✗ |
Final Recommendation
There’s no one-size-fits-all solution. The right press release distribution tool depends on:
- Your budget
- Your audience
- Your geographic focus
- Your expectations for coverage vs. visibility
| If you want… | Consider: |
|---|---|
| Brand authority & Maximum reach to be reported to your superiors | PR Newswire / Newswire |
| International visibility & real (organic) media coverage | EnterieGO |
| Self-serve distribution of a publicly listed company | Business Wire / Newswire |
🚀 Related article: How to write an engaging press release in different business cultures?
If you want to discuss your release strategy—please feel free to contact me directly:
