- Enterie PR network strengthens its global footprint by partnering with Glass House PR Ltd, one of Africa’s leading communications agencies
- Africa a key growth market for global business, with increasing investment in technology, fintech, infrastructure, and energy
- The announcement means that Enterie expands its presence across six continents, now uniting 100+ local agencies in 77 countries
Enterie, an international PR and communications network bringing together independent, senior-led agencies, announces a new strategic collaboration with Glass House PR, one of Africa’s leading public relations and strategic communications agencies.
Headquartered in Kenya, award-winning Glass House PR operates across Tanzania, Uganda, Ethiopia, Rwanda, Burundi, Nigeria, Ghana, Zanzibar, South Africa, and the Democratic Republic of Congo (DRC), with strong affiliate partnerships across Southern, Northern, and Central Africa – and providing communications coverage across the whole continent.
It’s time for Africa!
Many investors and economists are increasingly optimistic about the long-term growth prospects of this highly diverse continent. According to the World Bank, between 2025 and 2050, Africa’s working-age population is projected to grow faster than in any other developing region, adding more than 620 million people to the labor force and accounting for over three-quarters of the net increase across all emerging and developing economies. As a result, the continent is expected to play a pivotal role in global growth, particularly across technology, energy, infrastructure, and consumer markets.
“This is a great opportunity to amplify the impact of African businesses on the global stage. This collaboration will allow us to bring our local expertise to a broader audience while leveraging Enterie’s expansive global reach to benefit our clients. Together, we’re positioning Africa as a key player in the global communications landscape,” says Mary Njoki, Founder and CEO of Glass House PR.
Glass House PR’s track record includes working with some of the world’s most high-profile brands. The firm takes pride in having successfully delivered communications strategies for clients like Uber, Project Management Institute (PMI), Siemens Healthineers, Verto, The Donkey Sanctuary, OPPO, Nissan, Viber, Disney/National Geographic, Sun King, Jacob’s Ladder Africa, Access Bank, and many others. “The firm’s broad expertise across different sectors will play a pivotal role in supporting our clients’ ambitions across Africa,” notes Njoki.
Mary Njoki remains one of the most respected communications leaders in the region. With over two decades of experience in strategic communications, media relations, and public affairs, she has played a key role in shaping communications standards across Africa and advising organizations navigating complex regulatory, political, and social environments.
“Partnering with Glass House PR allows us to offer our clients credible, experienced support rooted in local realities, not surface-level market entry,” says Michal Rakowski, CNO of Enterie. “This collaboration aligns perfectly with our model of working with strong, independent agencies that combine strategic thinking with hands-on execution.”
The partnership further strengthens Enterie’s rapidly growing global coalition. Following the recently announced collaboration with United Partners Network, Enterie now brings together over 100 local PR agencies, covering 77 countries across 6 continents – all except Antarctica.
About Glass House PR
Glass House PR specializes in strategic communications, public affairs, stakeholder engagement, and reputation management for corporates, institutions, and international organizations operating in complex and fast-evolving African markets.
Glass House PR has earned its place as a thought leader in Africa’s communications landscape through several pioneering initiatives. The agency is known for its flagship events such as the Africa Digital Finance Summit (ADFS), which brings together stakeholders from across Africa’s fintech and digital finance sectors to explore the intersection of technology, investment, and innovation. The Africa Global Public Relations Week (AGPRW) is another major initiative, providing a platform for communications professionals from around the world to discuss industry trends, best practices, and the evolving landscape of PR in Africa.
Additionally, GHPR publishes the Glass House PR Report, a comprehensive analysis of the communications trends shaping Africa’s business and political environments. The University PR Challenge (UPRC) encourages the next generation of communications leaders, giving university students a chance to showcase their skills in solving real-world PR challenges. GHPR also created the Brand Trust Score (BTS), an innovative tool that helps businesses measure and track public trust in brands across the continent, providing valuable insights for brand management and reputation building.
How it works
Enterie clients and partners gain access to deep regional expertise, on-the-ground execution, and cultural insight essential for operating in Africa’s diverse and fast-growing markets. At the same time, Glass House PR clients will benefit from Enterie’s international network, supporting cross-border communication strategies across Europe, the Americas, the Middle East, and Asia.
