Over 200 million people, TOP 10 economies in the World and 3x bigger then the second country on the whole continent, Brazil is the go-to market where all companies want to communicate well. But how to do that?

To comprehend the sector in Brazil, it’s important to understand its dimensions. With 216 million inhabitants, it’s the 10th largest economy in the world, being similar in size with the United States or Western Europe and 3x bigger then the 2nd biggest country on the continent, Argentina.
PR and Social Media in Brazil
In Brazil, the public relations industry generated R$ 5.1 billion in 2023, a 4.45% increase compared to R$ 4.88 billion in 2022. The market has more than 1,000 PR agencies that employ approximately 20,000 professionals. This means that pitching creatively and with relevant data is a must if you want to be noticed by journalists.
Traditional Media vs. Social Media
Although traditional media remains relevant,Brazilians love digital, being the third country in the world in social media usage, the second in Whatsapp subscriptions, and the second with the highest number of digital influencers. In recent years, the PR sector has been transforming with the digitalization of services, including integrated communication solutions such as combining PR with influencer marketing and digital strategies. This has directly impacted pricing, with agencies offering more personalized packages based on the client’s profile and the type of services requested.
There’s also a surge of niche media outlets expanding in relevance, including in the technology sector, and several prestigious journalists have created their own media platforms in a variety of formats, such as podcasts, newsletters, or blogs with high levels of influence.
What is language in Brazil?
Brazilian Portuguese is the only language of communications in Brazil. English is not fluently spoken by journalists and communication professionals, so translations or interpreters are a must. It is also imperative to localize the content, meaning offering information and data that has a direct impact on the country and its population.
How much does PR cost in Brazil?
Companies in Brazil typically sign long-term agreements lasting one year, with the possibility of renewal. For international clients, it is common to work with 3-month contracts, mainly for specific projects. The average monthly cost for small businesses or startups just beginning to invest in PR ranges from €2,000 to €3,000, while for larger companies or those in crisis situations, the cost can be significantly higher, depending on the project’s complexity. These prices typically include standard services such as press release creation, interviews, opinion articles, spokesperson coordination, communication plans, and monthly reports. Contracts often include fixed monthly packages, with additional costs for extra services such as specific campaigns or crisis management beyond 12 hours per month.
A single press release dispatch costs around €1,500-€2,000.
Compare PR pricing lists in different countries.
The Brazilian PR market is also highly segmented, with larger agencies charging higher fees due to their experience and infrastructure, while smaller agencies or freelancers offer more personalized service at more affordable rates. The growing use of media monitoring tools and data analysis has also impacted pricing, with agencies offering these services charging higher fees but delivering greater value to clients.
PR in the USA? Check our free B2B guide!
Tech PR Agency in Brazil
Atrevia, founded in 1988, is a communications and strategic positioning agency with 600 employees and offices on the Iberian Peninsula, Brussels and in Latin America (Argentina, Bolivia, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Mexico, Paraguay, Peru, Puerto Rico and Uruguay).
ATREVIA has been recognized with important national and international awards, such as the Sabre Awards, International Stevie Awards, Questar Awards, Mercury Excellence Awards, Best Place to Work, National Marketing Awards, and recently as the Iberian Consultancy of the Year in the EMEA Sabre Awards 2024. In 2023 it joined the Enterie network to provide communication support for international brands entering the local market.
Specifically in Brazil, where ATREVIA has been present since 2011, the services include communications consulting, public relations, digital communications, influencer marketing, crisis communication, content creation, event management, public affairs, internal communications and social listening. Many clients from the tech sector have relied on ATREVIA in Brazil to help with their communications. Examples are Microsoft, Aruba, Tuya, Teradata, Prezi, Zoetis, Everbridge, Alteryx, Internet Society, Evertec, Neoris, Stubhub or Betfair.