We are now in Dubai and the GCC

  • Shamal Communications to provide an opportunity for international brands to expand in the dynamic Gulf region 
  • Enterie is now present in over 80 markets, including the US, Europe, Middle East, and Africa 

Dubai, United Arab Emirates, 12 April 2022. Shamal Communications, an independent, full-service public relations consultancy based in Dubai, has joined Enterie, a leading international PR network dedicated to tech-focused, innovative brands and companies worldwide.

The network, which was established in 2017, covers more than 80 markets and has a network of specialised technology PR agencies covering Europe, the US, the Middle East and Africa. With the appointment of Shamal, the network now has representation in key global markets, which will be mutually beneficial for both parties. 

English and Arabic media presence and connections in the Middle East

Michal Rakowski, the Chief Network Officer at Enterie, said: “We believe in a very localised and tailored approach to brand communication. With a strong English and Arabic media presence and excellent knowledge and connections in the region, Shamal Communications provides the necessary expertise for our members who have clients looking to enter the dynamic GCC region.

“Digital transformation in the Middle East has progressed rapidly and has seen the adoption of new technology accelerated because of the pandemic. With the support of Shamal, we believe our global network of clients at the cutting edge of innovation will be ideally placed to support the growth of this sector in the region.”

“We have been looking for a partner in the GCC to support our clients for some time; we have now found the perfect fit with Shamal.”

Established in 2004 by co-founders and managing partners Nathalie Visele and Steven Jones, Shamal is a bespoke boutique agency based in Dubai, United Arab Emirates. The agency has an extensive client portfolio across hospitality and tourism, real estate, healthcare, facilities management, retail, energy, and sustainability sectors.  

Reach in the key overseas markets

Nathalie Visele, Director at Shamal Communications, said: “We look forward to working with colleagues from around the network. Enterie’s global reach provides our clients with an excellent opportunity to improve awareness in key overseas markets. In addition, having access to some of the leading technology agencies from around the world will allow us to keep abreast of the latest market trends and the impact this is having on the sector.”

According to Strategy&, part of the PwC network, GCC countries have recorded strong digital sector growth over the last decade and now have the opportunity to move from being digital adopters to becoming disruptors, hosting powerful local companies, institutions, and talent. Furthermore, the consulting company also revealed the move from adapter to disruptor could add US$138 billion to regional GDP.

“There is a fantastic opportunity in the GCC tech sphere, and Shamal’s understanding of the market will be vital to our client’s success. In addition, their knowledge of a range of other sectors will be a valuable addition to our network, particularly with marquee launches and events taking place in the coming months and years,” concluded Rakowski.

Joanna Broniewska
Joanna Broniewska

PR specialist, freelance journalist, and cultural anthropologist with considerable intercultural experience in her professional and personal life. She has lived in Spain, Chile, and Greece, and is passionate about Andean culture, 20th-century Latin American history, and Pablo Picasso, to whom she dedicated her master’s thesis.


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