The Swiss media landscape is relatively small and fragmented as the result of sociocultural diversity of the country. Being inhabited by distinct communities, Switzerland has four official languages: German, French, Italian, and Romance, out of which the first three are the dominant languages of the national media outlets.
Online media are in the lead, however the Swiss are unlikely to pay for the access to the news and the adverts on the portals are usually blocked.
In business communication, the Swiss are formal and always maintain professionalism. A good first impression, including professional behaviour and neat looks, is what is significant to achieve business success.
English is widely spoken by the Swiss, however knowledge of German, French or Italian may be considered an advantage in negotiations in some parts of the country.
Prices in Switzerland might be extremely expensive due to the nature of the market. That is why at Enterie we use PR package system.
A single campaign, during which the team develops the story & key messages, and prepares relevant media lists and KOLs costs 3,500 EUR.
Writing a press release and sending it to them would cost an additional 1,000 EUR.
At Enterie we use a hybrid model, meaning working with our German-based agency, and local Swiss Partners (PR specialists) when needed. Element C offers the ideal services to successfully anchor companies on the DACH markets. The range of its services extends from strategy consulting, crisis communication, and content creation to development of corporate designs, web design, and other graphic services.
Since 2002, international companies and startups have relied on a highly motivated team of Element C’s experts to strengthen their brands. The agency’s clients come in particular from the areas of tech, e-commerce, payment, and digital marketing. Waze, Swisscom, Microsoft, and PayPal are among them.
- Media relations are based on mutually beneficial interactions between journalists, editors, and public relations specialists. Their purpose is to communicate a client’s relevant and newsworthy message in a suitable media outlet — press, TV, radio, and the Internet.
- Social Media management is managing a client’s online presence on platforms such as LinkedIn, Twitter, Facebook, Instagram or YouTube. This service starts with a consistent strategy preparation to, later on, create and publish appropriate and eye-catching content on the aforementioned platforms.
- Content writing is producing marketing content such as blog posts, press releases, webpages or whitepapers to reach the targeted audience. It aims to increase traffic to a client’s website and to fulfill certain marketing objectives.
- Event presence is an opportunity to showcase a client to the general public and/or prospects and expand their network. It also includes inviting key media workers and thus aims to increment the client’s visibility in media.
- Market research is often useful to prepare a brand to enter a given market. In such a case it consists of a thorough analysis of the presence of the brand and its competitors, as well as their presence in the media and social networks. Research — e.g. surveys — can also be commissioned to a research agency to obtain valuable content that can attract the attention of the press and the client’s target audience.
- Media training aims to guide a client on how to interact with media. It improves their communication skills and provides them with tools to deliver an effective and credible message helping to get more media coverage.
- Reputation management is shaping positive public perception and opinion about a client. It consists in an active and regular monitoring of client’s mentions, mainly online, and reacting to them.
- Crisis management starts with creating a plan and strategy in case an unexpected PR crisis arises. Its goal is to minimise the impact of negative publicity and media mentions, as well as to reduce the potential damage the crisis may cause to the client.
